Industrial is the new contemporary. Today, the world of electronics has taken on a distinct, minimalist look and feel. Cell phones, PDA’s, and desktop computers have become more industrialized with design functionality. Very few people have any idea of the mind behind such sleek, spareness. The next time you dial up a song on your iPod, or make a call on your iPhone, you may want to thank Naoto Fukasawa.
Fukasawa is a Japanese industrial designer born in
A Fukasawa design creates dialogue. One of his famed creations is a humidifier that resembles a Krispy Kreme donut, without the cream. His philosophy is to create “without thought.” He explained this concept in an interview with Business Week in 2007, "When we walk and take steps on the ground, we sense and choose the surface for each step. But this is more about our subconscious response," he continues. "However, being subconscious does not mean to be without thinking. It means that our brain may not be conscious about something, but parts of our body such as hands and legs recognize the environments and react to the situations or to things." read more